Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clu...
Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something....
Twitter is making new efforts to measure the impact of Twitter advertising campaigns on offline sales. The company has partnered with Datalogix to do so.
Twitter announced a ne...
Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables....
As technology evolves at an ever more-rapid pace, companies are struggling to keep up with changing markets. The tablet market is only a few years old and still growing, but compa...
Facebook now has its first-ever chief marketing officer, and it just happens to be an executive which the company has lured away from Google. Gary Briggs went over to Google when t...
Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics.
Google first...
While most of the attention Netflix has been getting lately is related to its original shows like House of Cards and Orange is the New Black, which are very adult...
If you're looking to start your day with an iced coffee drink more pessimistic than you are before you've had your iced coffee drink, may I suggest a new product that's set to go o...
Been wanting to experiment with Vine in your marketing efforts but haven't had any good ideas? There's a place where you might go for some inspiration: the aptly titled...
The "biggest-ever change to AdWords" (Google's words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several wee...
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