While most of the attention Netflix has been getting lately is related to its original shows like House of Cards and Orange is the New Black, which are very adult-themed, the company has been placing a great deal of emphasis on families in 2013.

Netflix has released a new TV spot aimed directly at people with kids.

Here’s the video description:

Hey Grown-ups, it’s Netflix Kids! Help your little ones discover the best kids TV shows and movies for the whole family on your computer, TV game console, tablet or mobile. Included free with your Netflix subscription.

Of course, this kids content is nothing new, but it’s interesting Netflix is choosing this marketing angle right now as kids across the country get ready to go back to school, considering that Netflix launched its Netflix Families site in June aimed at generating a bigger spike in children’s video streaming while they’re on summer vacation.

Back in April, Netflix announced a new Family plan for subscribers, giving them access to four simultaneous streams for $12. This summer, Netflix began showing off its forthcoming user profiles feature, which will also greatly appeal to subscribers with children. These are due out later this summer, but some have already started seeing them on certain devices.

Image: Yahoo News (E3)

Soon, we can expect to see Netflix expand its family-oriented original programming. Last week, it already launched new original series Mako Mermaids, which is rated TV-G.

In June, the company announced its biggest-ever deal for original content, partnering with DreamWorks Animation. This will see Netflix gaining over 300 hours of new, original programming targeted at young people.

A series based on the recently released film Turbo is reportedly coming this year. Later, we’ll see series based on films like Shrek, Madagascar and How to Train Your Dragon.

On a semi-related note, Amazon just kicked off a new round of pilots with five new kids shows.