Google Core Update Winners And Losers Analyzed

About a week ago, Google launched a big update to its core algorithm, catching the attention of many webmasters and SEOs. It was also revealed that Panda is now part of Google’s core algorithm, but consensus is that this particular…

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒…

Impacted By Google’s Mobile-Friendly Update?

On April 21, Google began rolling out its mobile-friendly update, which makes the mobile-friendliness of a site a ranking signal. It has largely become known as “Mobilegeddon” by publications with a flare for the dramatic, as this name was given…

Searchmetrics Lists Winners And Losers Of Google’s New Panda Update

As reported earlier this week, Google has launched a new version of the Panda update, which the company has officially dubbed version 4.0. It just happened to come around the same time as another big algorithm update aimed at cleaning…

Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows…

These Are The Top Losers From Google’s New Penguin Update, According To Searchmetrics

As it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based on this list, some big brands like Dish and…

Facebook Shares Better Than Links For Google Ranking?

Searchmetrics released a new study finding that the volume of Facebook shares a web page receives is closely correlated with how high it ranks in Google searches. “At the same time, too many Google AdSense ads on a page are…

Google Penguin Update Gets Fresh Losers List From Searchmetrics

Earlier this week, Searchmetrics put out lists of winners and losers from Google’s Penguin update (when it was still called the Webspam update). After the lists were released, Google’s Matt Cutts spoke out about them, saying that they were inaccurate,…

Google Panda Update: Data Refresh Hit Last Week

On the 17th, we wrote about some webmasters who were suspecting a major update from Google. Google’s Matt Cutts has now come out and said that there was a Panda refresh around the 19th. They just didn’t say anything about…

Google “Freshness” Update Helps A Bunch of News Sites

A few days ago, Google confirmed that it launched a new algorithm update with freshness in mind. The update is built “upon the momentum” of Caffeine, the infrastructure update Google completed last year, designed to index fresher content more quickly.…