Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft…

Yahoo Could Still Drop Microsoft Soon

Last week, Yahoo and Microsoft announced that they have reworked the terms of their search partnership after extending a deadline for coming to new terms. This followed speculation that Yahoo could put an end to the companies’ relationship, as CEO…

Is Yahoo About To Drop Bing?

Well, here’s another juicy layer to add to the speculation about whether or not Yahoo and Microsoft will soon end their search alliance. Yahoo has reportedly been building its own mobile search engine that it’s currently testing, and that experience…

Should Yahoo & Microsoft End Their Search Alliance?

The question of whether or not Yahoo and Microsoft will remain search partners is up in the air. The two companies have a decision to reach within the next month or so. In one scenario, the two companies could part…

Yahoo Really Wants That Apple Deal

Yahoo made some big waves in late 2014 when it partnered with Mozilla to replace Google as the default search experience in Firefox. Apple’s similar deal with Google is near its expiration, and Yahoo CEO Marissa Mayer seems really interested…

Yahoo Bing Network Search/Click Volumes Double YoY

Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the Firefox browser. The version that implements this just came out this week. When Yahoo released its…

Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership…

Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s…

Mayer Reportedly ‘Hates’ Microsoft Deal

It’s been increasingly clear that Yahoo isn’t happy in its “Search Alliance” with Microsoft, a deal that is to last a total of ten years (it was announced in ’09) if it plays out. Last month, Kara Swisher, frequent bearer…

Yahoo Reportedly Plotting Exit From Microsoft Search Deal

Apparently Marissa Mayer and Yahoo are fast-tracking a way out of the company’s “Search Alliance” with Microsoft, which currently sees Bing powering the technology behind Yahoo searches. This is according to Kara Swisher, who is probably more familiar with the…