Yahoo Is Getting 31% Of Its Revenue From Microsoft Deal

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the two companies is generating as much as 31% of Yahoo’s revenue. The SEC reportedly sent letters…

Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology…

Microsoft Extends Revenue Guarantee To Yahoo In ‘Search Alliance’

In a recent financial filing, Yahoo cited that Microsoft extended its revenue guarantee in the two companies’ ongoing “search alliance”. This is a guarantee that Microsoft has so far failed to live up to, but continues to extend, presumably, to…

Yahoo Is Not Pleased With Its Microsoft Search Deal

That big Yahoo Microsoft search deal is not working as well as Yahoo would like. Do you think Yahoo will sever its ties with Microsoft prematurely? Do you think it should? Share your thoughts in the comments. CEO Marissa Mayer…

Microsofties Say It Would Be Hard For Yahoo To End The ‘Search Alliance’ [Report]

One thing seems clear. Yahoo is working on a turnaround in search. What is less clear is how big a role Microsoft will play in that. Last month, when Yahoo released its earnings report for Q4 and the full year…

Yahoo Says Microsoft Is Making It Hard To Deliver Its Value Proposition To Users

Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft are partners in search and advertising. Together, they have put…

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads…

Google Still Courting Yahoo’s Ad Properties (Somewhere, Microsoft Groans)

You have to wonder at what point Google is just trying to get Microsoft’s goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. Case in point: Yahoo. Last year,…

Microsoft, Yahoo Search Alliance Transition Complete in UK, Ireland, France

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition…

Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with…