Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing…

Microsoft adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and…

Microsoft adCenter: New Changes Live, More In Testing

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list…

Yahoo and Bing: Look How Well Our Ads Are Doing

As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform…

Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both…

Yahoo Revenue Drop Attributed to Microsoft Deal

Yahoo released its earnings report for Q3. This includes revenue excluding traffic acquisition costs of $1,072 million for the quarter, down 5% year-over-year. Income from operations also decreased 6% to $177 million compared to $189 year-over-year. The company says the…

Yahoo Microsoft Search Alliance To Launch in Europe This Week

Yahoo issued an update today indicating that its “Search Alliance” with Microsoft will get underway in Europe as soon as August 3rd. That goes for Yahoo UK, France, Germany, Spain and Italy. It won’t be a full-on transition to the…

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close

The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Microsoft, Yahoo Complete Search Transition in the U.S. and Canada

Microsoft and Yahoo have completed their "Search Alliance" transition in the U.S. and Canada. 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher.