PPC News

Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to...

eBay Ends AdCommerce PPC Ads on eBay.com and eBay.ca

Starting on August 4th, eBay will be retiring its AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia. T...

Diagnose Keyword Issues with New AdWords Feature

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give a...

SearchManager Consolidates Google, Yahoo, Microsoft, & Facebook Ad Campaigns

American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by...

Google Completely Launches AdWords for Mobile

Google announced today that AdWords for Mobile is now fully available, after being...

Yahoo Search Results to Include More Sponsors

Yahoo has launched a pilot program called "More Sponsors" in which it will add links at the bottom of Yahoo search results for more PPC adds. When a user clicks on one...

Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years' time, desktops will...

Google Turns to Your Past Emails to Make Ads More Relevant

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow rel...

Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new...

Google PPC Click Fraud Getting Harder to Detect

Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered...

Google Now Rejecting AdWords Ads Without Proper Display

Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The...

Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web br...

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