Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall.

The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business,” explains AdWords Express Product Mangager Kiley McEvoy. “You simply provide some basic business information, create your ad, and your campaign is ready to go.”

“After you sign up, the campaign will be automatically managed for you,” continues McEvoy. “AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.”

According to the company, AdWords Express automatically optimizes ads to get the most out of the campaign and the budget.

To use the product, the only thing you need is a mailing address, which you can make private. You don’t even need a website, as your Google Place Page can serve as your landing page.