As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.
The Most Expensive Keywords On Google
Ever wondered what the most expensive keywords on AdWords are? If you have, you’ll want to take a look at this new infographic from SEMrush, which shows the top 100 in general as well as prices across a few different…
Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion in digital spend and tracks over $30 billion in customer revenue. It…
Report Looks At Yahoo Firefox Deal’s Impact On Paid Search
In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing…
Study: Spending More On Facebook Ads Helps Paid Search Performance
Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly…
Ad Spend Growth For Bing Is More Than Double That Of Google’s
In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant…
Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search
Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago,…
Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year
50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report…
The Google ‘Not Provided’ Problem Isn’t Getting Any Better
About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users…