Are You Getting More Out Of Paid Search Than From SEO?

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic.…

AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or…

Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]

Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in…

New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new…

Can Search Save Yahoo?

To say that Yahoo has had its share of problems in the past few years is an understatement. The most recent news of the now former CEO Scott Thompson and his resume scandal has only added to the disorder surrounding…

AdWords Tool Aims To Help You Diagnose Ads Faster

Google announced a new “status insights” icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of each ad creative. Google says it’s a way to diagnose your ads…

Google Reviews Paused Ads

Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage…

Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst

When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some naysayers, but there was also some optimism. The companies hoped that it would put them in a better position against Google.

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?

In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400…

Q2 Report: Online Advertising Strong Across All Channels

Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from IgnitionOne. The report is based on a survey of digital media that showed…