Tag: Paid Search

This Infographic Compares Search And Social Advertising Across 6 Important Metrics
Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both...
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Ad Spend Growth For Bing Is More Than Double That Of Google’s
In its "State of Paid Search" report for the first quarter of the year, The Search Agency finds that Bing's growth has more than doubled the rate of Google's in ad spend. Of course...
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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year
50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is bas...
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The Google ‘Not Provided’ Problem Isn’t Getting Any Better
About two years ago, Google launched SSL Search on Google.com as th...
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Are You Getting More Out Of Paid Search Than From SEO?
As you've probably found out, getting your content seen in Google's organic listings is not as easy as it used to be. It's no wonder that businesses are getting more out of paid li...
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AdWords Now Lets You Do More With Auction Insights
Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keyword...
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Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]
Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year's f...
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New “Simpler, More Beautiful” AdWords Rolls Out Globally
Google says it wants to deliver a "simpler, more beautiful" experience across Google products, and the new AdWords design is the latest installment of that strategy. Google anno...
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Can Search Save Yahoo?
To say that Yahoo has had its share of problems in the past few years is an understatement. The most recent news of the now...
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AdWords Tool Aims To Help You Diagnose Ads Faster
Google announced a new "status insights" icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of...
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Google Reviews Paused Ads
Google announced today that it will begin reviewing paused ads the same way it reviews active ads. "We’re proactively reviewing paused ads to eliminate unnecessary delays in ge...
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Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst
When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some n...
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Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
In case you're wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google's word for it anyw...
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Q2 Report: Online Advertising Strong Across All Channels
Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from...
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