Google May Be On the Hook for €25 Billion in UK and EU Cases

Google is facing its biggest potential fines yet, with the UK and EU pursuing cases that could see the search giant on the hook for €25 billion.

Senators Introduce Bill to Break Up Google and Meta

A bipartisan group of senators is taking aim at Google and Meta, introducing a bill that would break up the companies’ ad businesses.

Mozilla and Meta Team Up on Privacy-Respecting Ad Tech

Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech.

Google Revenue is Increasing Due to Online Advertising

Google Inc., reported its strongest quarter ever in sales and profit. This was due to a flood of online advertising by businesses competing for customers in reopened countries. These strong results showed that Google has come out of a Covid-19…

Microsoft Buying Xandr Ad Business From AT&T

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world.

France Fines Google $166 Million Over Search Ads

TechCrunch is reporting that France has levied a $166 million fine against Google over abusing its online advertising dominance. France’s competition watchdog, Autorité de la concurrence, announced the fine last week following an investigation dating back several years. The fine…

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which…

Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers

Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not…

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.”…

Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will…

Microsoft Advertises Do Not Track In Internet Explorer

Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer…

Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For…

Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox

Over the past few years, Mozilla has emerged as a company dedicated to the privacy of its users. It’s going to take that to the next level with Firefox 22 as the browser will start blocking cookies by default. The…

U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues…

Verizon Will Give You A Coupon If You Let Them Sell Your Data To Advertisers

Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up…

Do Not Track Negotiations In Danger Of Breaking Down

Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to…

Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared…

Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle…

VEVO Sees Increase in Facebook Traffic

Music video distribution service VEVO had said it planned to expand in 2012 back in March, and launched in 6 new countries, and also unveiled a redesign. And the new look and functionality has worked, as the platform has seen…