Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which…

Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers

Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not…

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.”…

Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will…

Microsoft Advertises Do Not Track In Internet Explorer

Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer…

Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For…

Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox

Over the past few years, Mozilla has emerged as a company dedicated to the privacy of its users. It’s going to take that to the next level with Firefox 22 as the browser will start blocking cookies by default. The…

U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues…

Verizon Will Give You A Coupon If You Let Them Sell Your Data To Advertisers

Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up…