If you’re wondering what to get your kid this holiday season and want to go the electronics route, you probably can’t go wrong with an Apple product.
That’s the takeaway from a recent Nielsen study into the wishlists of children. They looked at kids “interest in buying in the next 6 months” (interest in their parents buying, more like it) and found that iEverything is on their minds.
The top product was the iPad, with 48% expressing interest. That’s up 4% from last year. 36% of kids aged 6-12 expressed interest in the iPod Touch and the iPad mini and another 33% are interested in an iPhone. In fact, Apple products hold 4 out of the top 5 positions in the study – the lone non-Apple product being the Nintendo Wii U with 39% saying that want one in the next 6 months.
When Nielsen looked at older kids (aged 13+), Apple products were still popular – but there was a larger variety in their desires. The iPad still topped that list, with 21% expressing interest. The next three spots were held by any computer, a tablet other than the iPad, and the Wii U. Apple’s iPhone came in fifth with 14% expressing interest.
This marks the second straight year that Nielsen has found an affinity for iProducts among kids. Last year, for kids aged 6-12, the iPad, iPod Touch, and iPhone topped the list.
Apple recently launched a holiday gift guide page and announced that they will once again be holding an online/in-store Black Friday sale.