Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

Buzzfeed Views Up Staggering 4 Billion Per Month In Last Year

Buzzfeed gets a bad wrap from traditional journalists but millennials apparently love it. At the IAB Digital Content NewFronts, which is the online version of TV’s upfronts for ad sellers and buyers, Buzzfeed co-founder Jonah Peretti told the audience that…