Tag: Marketing

Facebook Launches a Simple Event App
Have you ever wondered if you were missing a party your friends were having or an event in your community? Facebook has...
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Facebook Expands Canvas Marketing Opportunities
Canvas is Facebook's mobile marketing platform for companies wanting to present a more immersive experience to potential customers. It's...
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500,000 Businesses Now Advertising on Instagram
Instagram says that it now has 500,000...
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Facebook Announces Inventory-Smart Dynamic Ads for Nearby Retail
Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren't advertisin...
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Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.
As part of its Blueprint learning platform, Facebook is launching Blueprint Certification, a new credential for digital advertising...
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New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and pe...
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SnapChat to Offer Advertisers Behavioral Targeting
SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer...
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WhatsApp Begins Sharing Data with Facebook
In a reversal of previous pledges, WhatsApp is going to begin...
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Twitter Partners with Pepsi to Launch Promoted #Stickers
Twitter announced the launch of Promoted #Stickers as a...
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9 Expert Tips to Closing a B2B Sale
Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your ent...
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How Companies Can Solve the China Puzzle
Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was inter...
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Facebook’s Future: Video, Search, Messaging and VR
Facebook's goal is to connect with everyone, yes every single person in the world. Not just that, but Facebook wants to connect to everyone at all times, in every waking moment. Fa...
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All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...
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Data is Marketing Gold
ā€œHalf the money I spend on advertising is wasted; the trouble is I don't know which half,ā€ said marketing pioneer John Wanama...
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