Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices....
Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer's attention? Or,...
Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users...
Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the featur...
Yelp just released its earnings report for the fourth quarter and full year 2014. Net revenue for the quarter grew 56% year-over-year as the company grew local advertising accounts...
There's a new version of Instagram out, and with it comes a small but important change to videos.
Videos on instagram will now auto-replay in your feeds. According to Instagram,...
Twitter just announced a new ad offering aimed at small and medium-sized businesses. It's called Quick Promote, and lets advertisers promote their best performing tweets from the T...
The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhil...
Google released a new infographic looking at how it fought "bad advertising" on the web in 2014. If you'll recall, Google released this video about how it makes ads safer back in 2...
Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan.
There's no questi...
Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter.
"We got a lot do...
Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different d...
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