Google Touts Its Efforts To Combat Bad Ads

Chris CrumMarketing & AdvertisingLeave a Comment

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Google released a new infographic looking at how it fought "bad advertising" on the web in 2014. If you'll recall, Google released this video about how it makes ads safer back in 2012:

The infographic is the latest look at its efforts on that front. The company says it banned 7,000 advertisers promoting counterfeit goods (down from 14,000 in 2013 and 82,000 in 2012). It removed 250,000 sites from its network for hiding forms of malware. Along with AOL, Yahoo, and others, it also removed or rejected over 2.5 million ads related to weight loss and dietary supplements over the past 18 months.

"While many advertisers selling dietary supplements provide accurate information, some bad actors use outrageous claims to entice consumers," Google notes.

"Overall, we disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014. While this represents a tiny fraction of the total ads on our platform - the vast majority of advertisers follow our policies and act responsibly - we continue to remain vigilant to protect users against bad advertising practices," Google says.

Google offers a feedback form for specific ads or its policies here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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