Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos....
When it comes to advertising, Pinterest says it's about "mapping your business goals to the steps Pinners take to plan their futures." With that in mind, Pinterest is now offering...
Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is "despe...
Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and...
Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past...
Spotify's ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify's turning to playli...
The fewer people a business has, the harder it is to do marketing right.
Most small and medium-sized businesses don't think they have the time or knowledge to manage their digi...
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