Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings r...
Google’s Search Ad Revenue Growth Is Getting Uglier
Written by Chris Crum

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate is on a steady downward trajectory.

BI Intelligence released this chart illustrating the decline in year-over-year growth over the course of three years.

It doesn’t look good.

Google did manage to post 12% year-over-year revenue growth at $17.3 billion for the quarter, while missing expectations.

“Excluding the net impact of foreign currency headwinds, revenue grew a healthy 17% year on year,” said outgoing CFO Patrick Pichette. “We continue to see great momentum in our mobile advertising business and opportunities with brand advertisers.”

Aggregate paid clicks were up 1% quarter-over-quarter and 13% year-over-year. Paid clicks on Google sites were up 25% year-over-year, while paid clicks on network sites were up 12%.

Average cost-per-click increased 7% year-over-year and 5% quarter-over-quarter. On Google sites it was up 13% year-over-year and 3% quarter-over-quarter. On network sites it was up 2% year-over-year and 11% quarter-over-quarter.

Desktop search revenues accounted for 38% of the U.S. digital ad sales in 2014, according to a recent IAB report.

Image via Google

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