There are a lot of people taking a look at advertising on Instagram now that the company announced its expansion to businesses of all sizes.

The company launched the carousel ad unit earlier this year enabling users to swipe through up to four images and press a call-to-action button.

Instagram followed three brands and their agencies (Toyota with Saatchi & Saatchi, Capital One with T3 and HP with Collectively) as they utilized the format, and came up with the following mini-documentary:

Instagram Carousel Ad Documentary from Instagram on Vimeo.

“From initial concepting sessions to well-crafted stories, these brands had two weeks to explore the new format and execute their campaigns,” Instagram said in a blog post. “Each brand embraced the ad’s unique format and pushed the envelope on what they could create.”

Last week, Salesforce released some data looking at early performance and cost numbers related to Instagram ads over the past month. More on that here.

Image via Instagram