Tag: lorem

Amazon Puts An End To Flash Ads
Flash-related news isn't usually good news for Flash these days. The most recent bit comes from Amazon, which announced that it is about to stop accepting Flash ads. The compan...
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Looks Like Instagram Is Going to Be A Pretty Good Advertising Option
Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing...
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Twitter Publisher Network Becomes Twitter Audience Platform
Twitter announced on Thursday that it is changing the name of the Twitter Publisher Network to the Twitter Audience Platform. It was launched last year to help advertisers reach us...
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Google Launches Automated Extension For Shopping Ads
Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping....
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Google Shopping Gets New Bidding Solutions
Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them "go go beyond manual max CPC bidding to deliver specific bids for e...
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Bing Ads Gets Accounts & Billing Improvements
Microsoft announced that it's making some changes to accounts and billing for Bing Ads. It's all in direct response to advertiser feedback....
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Bing Merchant Center Is Getting Some Changes
Microsoft announced some coming improvements to Bing Merchant Center, which merchants use for creating stores and catalog feeds for Shopping Campaigns and Product Ads on Bing....
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Facebook Dynamic Product Ads Get Some Big Improvements
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As...
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Facebook Gets Retailers Prepared For The Holidays
Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it's August, but according to the company, that means it's time to start doing some serious...
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Google Analytics Gets Some New Features
Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called "Publisher Reporting". "Users with...
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AdWords App Adds Billing, Column, Performance Table Updates
This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad perf...
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Google Announces Report Editor For AdWords
Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that...
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Google Makes It Easier To Run Display Campaigns Based On Objective
Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It's essentially just a new setup flow, but could be a better way for marketer...
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Marketing Tools Get Instagram Ads API Integration
In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to business...
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Google Adds Bulk Uploads To Shopping Campaigns
Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids...
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