Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the…

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It’s only been available in English until now, but today it’s becoming available in Portuguese. In the coming months, it will add more and more languages. German…

LinkedIn Impresses On Revenue, Earnings

LinkedIn just released its earnings report for the second quarter with revenue up 33% year-over-year at $712 million and earnings per share of $0.55. Both of these were significantly better than Wall Street estimates, which were reportedly more like $680.3…

Facebook Moves In On Popular LinkedIn Feature

Back in 2012, LinkedIn launched its endorsements feature, which lets users endorse others for various skills. Lots of endorsements in key areas can make a member look good when they’re looking for a related job, a partnership, or other career-related…

LinkedIn Says It’ll Stop Sending You So Many Emails

Two things are true about LinkedIn emails. First, like any company that sends automated emails, there’s a way to unsubscribe and/or turn down the volume. Of course, ain’t nobody got time for that, which brings me to the second thing…

Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on…

Kim Kardashian Goes Au Naturel On Cover of ‘Vogue Spain’

Kim Kardashian is known for wearing lots of makeup, hair extensions, and sexy clothing. Yet on the most recent cover of Vogue Spain, the Keeping Up With the Kardashians star wears a simple sweater and goes completely au naturel. That’s…

A Million People Have Published A Post On LinkedIn

LinkedIn announced that it has surpassed the one million publishers milestone. It began letting everyone use its publisher platform in February of last year. The company says over a million unique publishers publish over 130,000 posts a week, and about…

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by…

Here’s Your Social Media Character/Word Count Cheat Sheet

Ever wonder if there’s a magic number for character counts on various social media platforms? How long is the perfect tweet, Facebook status update, or Google+ post? While character count is certainly just one variable when it comes to an…