LinkedIn is launching a new feature that lets members add professional certifications to their profile with one click. The company has partnered with Coursera, Lynda.com, Microsoft, HubSpot, and Aspiring Minds over the past year on a pilot of the program, which has resulted in hundreds of thousands of members utilizing the feature.
The Add to Profile feature will now be available to all certification providers globally via a self-serve platform.
“It’s more important than ever to make sure you stand out professionally in today’s workforce, and our data suggests that adding certifications to your profile helps you attract opportunity,” says LinkedIn’s Dan Shapero. “With Add to Profile, professionals will get recognized and discovered based on the certifications that they’ve earned and knowledge gained.”
Certification providers can include an “Add to Profile” button on their website and include it in emails to students.
“The ways in which we market ourselves as individuals, brands, potential employers and employees have shifted dramatically in recent years, making it critical that we always put our best foot forward online and off,” says Shapero. “LinkedIn’s Add to Profile certifications program makes it easier than ever to do that real-time, and is just the start. We look forward to more exciting updates around this in the future.”
LinkedIn has also put together a Top 100 Certification Providers on LinkedIn list.
Image via LinkedIn