LinkedIn Reveals Top-Performing Sponsored Updates Of 2014

Chris CrumMarketing & Advertising

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'Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year.

The list, as a LinkedIn spokesperson put it, highlights "the top ten best-in-class brands that are successfully engaging LinkedIn’s 300 million+ members."

"The 10 brands highlighted here have produced content on the platform that is helpful, informative, and entertaining, demonstrating that brands of all sizes & industries can win on LinkedIn," a spokesperson said in an email. "The Top Sponsored Updates posts were determined by measuring the engagement rates (clicks + social actions/impressions) among Sponsored Updates posted in 2014 from US brands."

In case you don't feel like flipping through the slideshow above, the top ten brands for Sponsored Updates were:

Intel IT Center
Bankers Healthcare Group
Secret Deodorant
BBVA Compass
VistaVu Solutions
The Hartford
Personal Capital

Image via LinkedIn

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.