Facebook Pages Start Displaying Reach, Clicks Under Posts

Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears…

Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook is always testing new features. Sometimes they eventually roll out to everyone. Sometimes they don’t. In the case of both of these features, users would only stand to benefit. The first, and arguably more helpful of the two, is…

Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the…

Twitter Launches 2014 Elections Hub with Curated Tweets and Data

As Twitter has done in the past with big events (both national and global), it has just launched a new activity hub for the 2014 elections. And while some of its past attempts to organize conversation around certain events (for…

Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons.…

Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to…

Facebook Rolling Out Fixes To Page Insights Reporting

Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that…

Facebook Turning Feedback Into A Double-Edged Sword For Developers

Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the…

Grooveshark’s Beluga Offers Up Fascinating Insights Into Listeners’ Lifestyles

The music you listen to says a lot about you. While not strictly relegating you to a restricted definition, there does tend to be a correlation between personality types, lifestyles, and types of preferred music. If you’ve ever wondered what…

Facebook Adding Unique User Tracking To Insights

Last week, Facebook announced some changes coming to Insights in preparation for the App Center. It added a host of new statistics to follow like app rating and the number of negative feedback (people blocking an app, etc). To build…