Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears…
Twitter Adds Tools To Audience Insights
Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the…
Facebook Connects Mobile App Ads To Pages
Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons.…
Facebook Rolling Out Fixes To Page Insights Reporting
Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that…
Facebook Turning Feedback Into A Double-Edged Sword For Developers
Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the…
Facebook Adding Unique User Tracking To Insights
Last week, Facebook announced some changes coming to Insights in preparation for the App Center. It added a host of new statistics to follow like app rating and the number of negative feedback (people blocking an app, etc). To build…