Should You Trust Influencers to Promote Your Brand? Consider These Problems First

The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.

Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely.

How Much Should You Pay a Social Media Influencer to Promote Your Brand?

Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These…

5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting…

Does Influencer Marketing Really Work? Here’s What You Should Know

Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer…