We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Why You Should Be Using UGC in Your Facebook Ads
There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.
Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers
Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever.
Should You Trust Influencers to Promote Your Brand? Consider These Problems First
The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.
How Much Should You Pay a Social Media Influencer to Promote Your Brand?
Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These…
5 Brands That Used Influencer Marketing to Raise Their Profile
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting…
Does Influencer Marketing Really Work? Here’s What You Should Know
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer…