Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these…
Mobile And Reviews To Be Big Factors In Shopping This Season?
Social Media Link released some interesting findings based on a survey of 21,000 active social media users. It finds that this holiday season, peer-to-peer online reviews will influence what goes on shoppers’ lists. How big of a role do reviews…
Amazon Black Friday Deals Store Opens For Business
Halloween is over and November has begun, so that can only mean one thing. Black Friday is getting closer, and Amazon has launched its Black Friday Deals Store and Electronics Holiday Gift Guide. “Shoppers come to Amazon to discover the…
Black Friday Emails, Social Posts Work Better Earlier In The Week
Yesmail is sharing new data indicating that retailers benefit from sending Black Friday promotions earlier rather than the day of. The firm found that open rates of Black Friday-themed emails were highest on the Monday and Tuesday leading up to…
Google Shopping Guide To The Holidays In 3 Videos
Well, it’s almost November, so if you haven’t started getting your holiday shopping campaigns ready, you better get your butt in gear. If you’re looking to reach shoppers through Google Shopping this holiday season, it’s a good time to take…
With Holidays Coming, It’s Time To Get Serious About Pinterest Marketing
If you haven’t already started your holiday marketing or at least started planning it, you better get in gear, because it’s that time. Social media played a less significant role in holiday ecommerce last year than other channels like search…
Facebook Gets Retailers Prepared For The Holidays
Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising…
Study: Email Fatigue Not An Issue In Q4
Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about…
Email Won Thanksgiving Weekend [Report]
Email marketing and search (both organic and paid) were the dominant marketing channels over the holiday season according to new research from Custora. The firm released its new 2014 Holiday Recap. According to that, ecommerce revenue in the U.S. was…
Amazon: Prime And Free Shipping Saved People Over $2 Billion Over The Holidays
This has been Amazon’s 20th holiday shopping season, if you can believe that. The company announced that it also saw record growth for Amazon Prime memberships. Over 10 million new members tried Prime for the first time, and Amazon’s Prime…