Amazon announced that it’s officially starting its holiday shopping madness on November 1, with its countdown to Black Friday Deals Week, which will involve over 15,000 “Lightning Deals” and early access to them for Prime members. Amazon will offer deals every day.

“Starting in November, millions of holiday shoppers come to Amazon hunting for the best deals and that one perfect gift,” said Steve Shure, Amazon Vice President of Worldwide Marketing. “This year, we will have more than 15,000 hand-selected, limited time promotions on hot products, including new early access deals for Prime members on many Lightning Deals from Amazon.com and daily sales events on MyHabit.”

There will be two “coveted” Deals of the Day every day from November 1 to December 22. Up until Black Friday weekend, there will be thousands of these Lightning Deals on electronics, toys, clothing, jewelry, kitchen products, etc.

The deals can be found at amazon.com/blackfriday.

From now until November 1, you get over $115 in apps and games for free from Amazon Appstore with a “Free App of the Day Bundle,” which you can get via the Amazon App.

Amazon also took the opportunity to highlight some holiday trends it’s seeing, including growth in mobile shopping, and discovery and shopping with Twitter (which is probably more a plug for their recent feature additions than a true trend).

“More and more Amazon customers are shopping on a mobile device. In fact, more than half of Amazon customers shopped using a mobile device last holiday,” the company says. “Between Thanksgiving and Cyber Monday, Amazon customers ordered more than five toys per second from a mobile device. Now with visual and voice search, customers can use their smart phone to search and shop in seconds. We want customers to go from ‘I want that’ to ‘I bought that’ in under 30 seconds.”

Amazon, I’m sure you do.

Earlier this month, Amazon announced that it’s enabling Marketplace sellers worldwide a chance to have their products appear on high-traffic holiday deal pages.

Image via Amazon