Tag: Forrester

Forrester: Brands Are Disillusioned With Facebook
Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated. This isn...
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Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...
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Surprise, Someone Else Says Facebook Is Dead In The Water
George Colony, CEO of Forrester Research, doesn't think that Facebook is going to survive in the world of technological competition in the future. In fact, he thinks they're "toas...
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Forrester CEO Expresses Misgivings About Mark Zuckerberg
George Colony, who founded Forrester Research about 17 years ago and continues to act as its CEO, knows a thing or two about both the tech industry and leadership. Unfortunately f...
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Forrester Analyst Lauds Google TV
Google TV made something of a splash when it was first announced, earning bloggers' approval and even some early commitments from would-be buyers.  Then everyone moved on t...
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33% Of Online Pop. Pegged As “Conversationalists”
Although you probably guessed as much, people who occasionally update their Facebook status or post something on Twitter represent a significant portion of the online community....
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