Forrester News

Study Shows Google Apps For Work Saves Businesses Big Money

Google commissioned Forrester Consulting to look at the total economic impact (TEI) of the value Google Apps for Work customers get out of the product. The study spans three years of organizations’ use of it, including the moving from legacy…

Retail & eCommerce

Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the…

Retail & eCommerce

Forrester Looks At The Hows And Whys Of B2B Ecommerce

Forrester has a new report out looking at B2B ecommerce finding what it describes as “solid evidences on the impressive financial successes achieved by companies that have taken the lead in implementing B2B ecommerce.” The report found that 89% of…

SocialMediaNews

Forrester Says Marketers Need To Be Using Google+

Forrester Research surveyed 60,000 adults in the U.S. about the social sites they use, and 22% said they visit Google+ each month, which is the same as they got for Twitter, and greater than what they heard for LinkedIn, Pinterest,…

Advertising & Marketing

Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter…

Business

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience…

SocialMediaNews

Surprise, Someone Else Says Facebook Is Dead In The Water

George Colony, CEO of Forrester Research, doesn’t think that Facebook is going to survive in the world of technological competition in the future. In fact, he thinks they’re “toast.” Speaking at the keynote of Forrester’s European forum in Paris, Colony…

SocialMediaNews

Forrester CEO Expresses Misgivings About Mark Zuckerberg

George Colony, who founded Forrester Research about 17 years ago and continues to act as its CEO, knows a thing or two about both the tech industry and leadership. Unfortunately for Facebook CEO Mark Zuckerberg, that means a harsh new…

SearchNews

Forrester Analyst Lauds Google TV

Google TV made something of a splash when it was first announced, earning bloggers’ approval and even some early commitments from would-be buyers. Then everyone moved on to the next big news story. But today, a Forrester analyst returned to the subject, claiming Google TV "is a bigger deal than you think."

SocialMediaNews

33% Of Online Pop. Pegged As “Conversationalists”

Although you probably guessed as much, people who occasionally update their Facebook status or post something on Twitter represent a significant portion of the online community. And today, Forrester pegged the exact portion at 33 percent.

Forrester’s been classifying online people as inactives, spectators, joiners, collectors, critics, and creators for quite some time, and its statistics regarding these groups have provided valuable about how the online landscape is changing.