Google commissioned Forrester Consulting to look at the total economic impact (TEI) of the value Google Apps for Work customers get out of the product. The study spans three years of organizations’ use of it, including the moving from legacy…
Percentage Of B2B Commerce Happening Online On The Rise
B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the…
Forrester Looks At The Hows And Whys Of B2B Ecommerce
Forrester has a new report out looking at B2B ecommerce finding what it describes as “solid evidences on the impressive financial successes achieved by companies that have taken the lead in implementing B2B ecommerce.” The report found that 89% of…
Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience…
Forrester Analyst Lauds Google TV
Google TV made something of a splash when it was first announced, earning bloggers’ approval and even some early commitments from would-be buyers. Then everyone moved on to the next big news story. But today, a Forrester analyst returned to the subject, claiming Google TV "is a bigger deal than you think."