Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news…

There’s A Lot Going On With Flipboard

Flipboard, the popular news-reading app, has been adding quite a few features to its user experience. Notably, they launched a web version earlier this year, and followed that with private group magazines, making it a better tool for businesses, classrooms,…

Here’s What You Can Now Do With Flipboard Magazines

Popular news reader app Flipboard is now letting users make their “magazines” more personal by adding text, images, or links from the web. There’s a new “compose” icon inside the magazine covers. These enable users to ask their readers questions,…

A Closer Look At The New Google+ Collections Feature

Google seems to be telling people that Google+ is very much alive. Last week, it randomly joined Twitter out of the blue, and now it just announced a new feature that brings to mind offerings from Pinterest and Flipboard. The…

Flipboard Magazines Get More Business-Friendly

Two years ago, Flipboard launched its now-fundamental Magazines feature, which turns all users into content curators. Now, the company is launching a highly-requested feature with private group magazines, which it says are ideal for classrooms, clubs, work groups, friends, and…

Flipboard Tips From The Service’s Editorial Director

According to Guy Kawasaki, speaking at Social Media Marketing World, “Curation is just as valuable as creation.” Flipboard, which turns its users into curators, apparently doesn’t quite see it that way. Editorial director Josh Quittner told The Drum a couple…

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and…

Are You Grabbing Traffic From Flipboard?

This week, Flipboard launched a new web version. It’s available for the desktop for the first time after being mobile-only since 2010. While it already has millions of users from phones and tablets, this opens it up to more people,…

Flipboard Acquires Zite From, Partners With CNN

Flipboard has acquired news reader Zite from CNN, and the two have partnered to put more content from CNN personalities on the Flipboard app. “As a news-loving entrepreneur, I’ve long admired the work of both of these companies: Zite has…

Flipboard Opens Doors To Ecommerce, Lets People Make Catalogs

Flipboard has made an interesting move, adding shopping functionality to its repertoire. The news reader has now embraced another staple of newspaper legacy – items for sale from retailers. The company has taken a Pinterest-like approach, offering users the ability…