5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also…

5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)

There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…

5 Tips to Make Advertising on Facebook More Effective

These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online…

Facebook Might Be Putting Mobile Game Ads Into Your Notifications Tab

Late last year, Facebook introduced a new type of ad called mobile app install ad. The ads, which would appear on your mobile news feed, would take users to the App Store or Google Play page for that app. Now…

Facebook Launches ‘Partner Categories’ Ad Targeting

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people…

New Payvment Product Aims To Ease Facebook Advertising Pain

Facebook ecommerce platform Payvment announced a new one-click Facebook ad buying service today, which essentially gives merchants a way to turn promotional Facebook posts into ads. The service automatically targets ads based on historical social shopping data. The company says…

Facebook Stock Plummets Below $27.25

Yes, it is finally here, Facebook stock has fallen below the $28 per share price many investors have been waiting for. Still, more pessimists are saying they’ll wait for it to fall to $10, but I suspect those days won’t…

Facebook Opens New Office In Dubai

Facebook is ready to begin expansion into the Middle East and North Africa and the first step is to open an office in Dubai. Facebook already has 45 million users in that region and they have already seen advertising interest…

Facebook Adds New Analytics Tool for Brands

Facebook stock, as of now, sits at $33.03, and some speculate that there truly is no limit on how low it can go. One of several factors that might’ve contributed to the sensational IPO’s less than stellar performance is a…

Pizza Delicious Test Runs a Facebook Ad

With Facebook in the process of its IPO, some investors have been frightened beyond the general terrors afforded by founder Mark Zuckerberg’s refusal to remove his rebellious-yet-comfy security-hoodie – they fear that Facebook might run into a bit of an…