Email Marketing News

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...

Email Marketing Only Becoming Bigger Priority For Marketers

Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing tr...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics includ...

Report: Retailers Not Ready For Cross-Channel Integration

There's a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration. They polled about 200 retailers at the Sho...

Constant Contact To Be Acquired For $1.1 Billion

Email marketing solutions provider Constant Contact has agreed to be acquired by Endurance International Group in a deal valued at $1.1 billion. Under the agreement, Endurance...

Black Friday Emails, Social Posts Work Better Earlier In The Week

Yesmail is sharing new data indicating that retailers benefit from sending Black Friday promotions earlier rather than the day of. The firm found that open rates of Black Friday-th...

Gmail Adds Address Blocking, Adds Unsubscribe To Android

Google made two quick Gmail announcements on Tuesday. For one, you'll now be able to block specific email addresses, which is one of those things that you can't believe wasn't alre...

Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Study Finds People Are ‘Practically Addicted’ To Email

When it comes to email, people just can't seem to get enough. That's the main takeaway form a new study condu...

New Study Looks At Email Open Rate Factors

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to...

Well, Here’s Some Good News For Email Marketers

Consumers are opening and engaging with emails more than they ever have before, a new study from Yesmail finds. Have you seen your open rates and email...

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don't be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-...

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spa...

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