Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” 

How to Become a Top Rated Seller on eBay

For many businesses, learning how to do effective eBay SEO can literally mean the difference between making a few hundred bucks or thousands of dollars.

How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Brands Are Waking Up to the Inevitable of Selling on Amazon

On the other hand, if you look at the rate of growth of Amazon, they are approaching half of US ecommerce. It continues to grow at roughly twice the rate of the industry so it’s not hard to imagine waking up in a world where Amazon accounts for 60-75 percent of US ecommerce.”

Best Christmas Sales Ever for Amazon and Its Own Devices Lead the Way

Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were…

eBay Browse Pages Make it SEO Friendlier

eBay announced last week that in order to make their Google links more SEO friendly they have created “browse pages.” They said that in the past, a click from a search result to eBay would often be to an eBay…

Instagram Connects Shopping to Browsing

Instagram announced today a new connection within the app to product information and then an easy click to an actual purchase on a retailers app or website. Starting next week Instagram will be testing this feature with 20 US retailers…

Google Proclaims 2016, “The Year of the Supershopper”

In a blog post last week Google declared 2016 as the year of the supershopper. They define a supershopper as someone who is shopping primarily on their mobile device, looking for deals on the best products and constantly searching Google…

Facebook Launches Marketplace, Could Challenge Craigslist, eBay

Facebook announced today a formal buy and sell platform called Marketplace, which is likely perceived by Craigslist and eBay as a new hugely powerful competitor nudging into their space. There has always been some buying and selling via Facebook Groups,…

Facebook Announces Inventory-Smart Dynamic Ads for Nearby Retail

Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with…