Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger, discusses how the company has turned around by focusing on ecommerce, technology, and connecting with young consumers in an interview on CNBC.

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.

Digitizing Unilever is One of My Top Priorities, Says CEO

Digitizing Unilever is one of my top priorities, says Unilever’s new CEO Alan Jope. “How we digitize marketing. How we digitize working with our customers. Digitizing our supply chain. Digitizing our people processes. You are going to see a strong digital emphasis in my agenda for Unilever.”

Customers Rapidly Deserting Malls for Ecommerce, Says Former Toys ‘R’ Us CEO

Nordstrom is the class act of the department store segment and doing everything right says Former Toys ‘R’ Us CEO, Gerald Storch. Unfortunately, that is not enough according to Storch because customers are deserting malls for ecommerce.

Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant

“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.”

Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” 

How to Become a Top Rated Seller on eBay

For many businesses, learning how to do effective eBay SEO can literally mean the difference between making a few hundred bucks or thousands of dollars.

How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Brands Are Waking Up to the Inevitable of Selling on Amazon

On the other hand, if you look at the rate of growth of Amazon, they are approaching half of US ecommerce. It continues to grow at roughly twice the rate of the industry so it’s not hard to imagine waking up in a world where Amazon accounts for 60-75 percent of US ecommerce.”

Best Christmas Sales Ever for Amazon and Its Own Devices Lead the Way

Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were…