Google Adds Features To DoubleClick For Publishers

Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad…

Google Launches Audience Extension in Doubleclick For Publishers

Google announced the launch of the Audience Extension feature in DoubleClick for Publishers “Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at…

DoubleClick For Publishers API Custom Fields Explained

Google recently released a new version of its DoubleClick for Publishers API. One of the more interesting features of the new version was the addition of custom fields. This new feature allows users to include “additional information on DFP entities…

Google Releases New Version Of The Doubleclick For Publishers API

It’s been a week since a new API release, and I was just starting to get bored without having any new announcements. Google is the cure to my boredom with the release of version 201204 of the Doubleclick for Publishers…

Google DFP API Gets New Features

Google’s DoubleClick for Publishers offers small businesses “a free hosted ad serving solution” that helps them manage their “growing online advertising business.” The DFP API

Google’s DoubleClick Gets a New Look

Google has announced a new release of DoubleClick for publishers, available in two versions (for large and small publishers). Along with the new release, Google has given the DoubleClick logo a makeover.

Google Upgrades Ad-Serving Product for Publishers

Google has just announced a new DoubleClick for Publishers, a service it refers to as "the next generation of ad serving technology for publishers."