Six Percent Of American Adults Use Reddit, Shows Study

Reddit is huge. Need proof? How about a recent Pew study that said 6 percent of all online American adults use the site. The study, which was published today by the Pew Research Center’s Internet and American Life Project, is…

2043 Census Prediction: U.S. Whites Not a Majority

The U.S. Census Bureau today released predictions for the changing demographics of the country over then next 50 years. This is the first set of population projections issued by the bureau that are based on the 2010 Census. Perhaps the…

Young, Female, Democratic Voters Wanted to Share It on Facebook

If you logged onto Facebook on election day, you probably remember that the social network did their part to get out the vote by displaying a big voting reminder above U.S. voters’ news feeds. “It’s election day, VOTE!” it said.…

Young, American, Women Dominate the Twitterverse

Social media marketing firm Beevolve looked at over 36 million Twitter profiles and used their own software to analyze them to find out what Twitter users looks like across the globe. Using profile pics, tweets, names, and bios, they were…

A Further Look At Twitter’s Demographic Breakdown

Earlier, the Pew Research report concerning Twitter users hit the wires, and it was an awfully revealing look at how many people in the United States use Twitter. It also revealed the racial breakdown of these American users, and the…

Your Grandma Isn’t the Only Grandma on Facebook

Sure, to the younger users who poke fun at their grandparents (and parents, in some cases) for their often confusing interactions and general lack of understanding, it may seem like Facebook is no country for old (wo)men. As Facebook continues…

Nielsen Takes a Look at Smartphone Demographics

Over at the Nielsenwire blog today, Nielsen highlighted some of the results from its recent Mobile Insights report for the first quarter of 2012. Included is information on how each of the smartphone operating systems are performing and a look…

Nielsen: Smartphones Are For The Young, Wealthy

Smartphones are rapidly replacing feature phones in the pockets of Americans, and Google+Reader”>Nielsen’s new smartphone penetration survey reveals a few ket insights. You’re more likely to own a smartphone if you’re young or if you’re wealthy (especially both) and people…

Google+ Is Still A Bunch Of Dudes

Google+ isn’t quite walking yet, but its motor skills are progressing quite nicely and its probably eating some sort of solid food by now. In its growth from newborn to 7-moth-old baby, one of the most talked about demographics of…

Old People Climbing Aboard The Good Ship Facebook

It’s a well-known fact that young people love social media. Love might not be a strong enough word – maybe “depends on” or “require” would better describe the way my generation sees services like Twitter and Facebook. Many studies have…