Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every…

Dropbox Announces Custom-Built Infrastructure

Dropbox just unveiled its own custom-built infrastructure, where the company stores and serves their users’ data. “With more than half a billion users and over 500 petabytes of data (over 60 times the data stored in the Library of Congress),…

LinkedIn Open Sources Data Discovery Portal WhereHows

LinkedIn announced that it is open sourcing its WhereHows data discovery and lineage portal. WhereHows is made up of a data repository to store metadata content, a web server that surfaces the data through a UI and an API, and…

The ‘New comScore’ is Here

comScore announced that it has completed a merger with Rentrak and that the two are now one as the “new comScore”. What does this mean? According to comScore, it means “a new model for a dynamic, cross-platform world.” The company…

Chrome on Android Aims To Save You More Data

Google is going to remove most of a webpage’s images when you load it in the Chrome browser on Android on a slow connection. This way, you won’t use up all of the data on your plan just trying to…

Google’s 65/100 Is The BEST Score on New Digital Rights Survey

How are Google, Facebook, Twitter, and other major tech companies protecting your digital rights? No so well, according to a new study. Google scored a 65 out of 100 in the inaugural Ranking Digital rights Corporate Accountability Index, which you…

iOS 9’s Cool New Feature Could Be a Data Suck

I’ll tell you up front, the point of this is going to boil down to if you have a lot of data to spare, it’s great and if you don’t, well, it might not be. But we’ll go through it…

Apple Is Going to Break iPhone Sales Records This Weekend, Says Foursquare

Foursquare, which has gotten out of the check-in business (well at least they’ve put it off to the side) and focused more on local recommendations, has a lot of location data at its disposal. And it recently used said data…

Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories. It also found…

Woman Ordered to Give Up Facebook Password in Custody Case

A New York judge has set quite the precedent, ordering a woman to turn over her Facebook login details so that her profile can be scoured for evidence in a custody case. The New York Post says that 47-year-old Christina…