Twitter Works to Make Advertisers Feel Safe

Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.

High-Profile Companies Join Facebook Advertising Boycott

Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content.

Microsoft Scores Five-Year Coca-Cola Contract

Microsoft has announced a five-year contract with Coca-Cola to modernize and standardize the beverage company’s software.

Brominated Vegetable Oil Eliminated From Powerade

Coca-Cola has now eliminated a controversial ingredient from its line of popular Powerade sports drinks. According to an Associated Press report, some Powerade flavors sold in at least three states and Washington, D.C. no longer list brominated vegetable oil as…

Coca Cola’s ‘America The Beautiful’ Ad Causes Controversy

This year Coca Cola ditched its lovable polar bears, opting instead for  for a more arousing Super Bowl commercial. Coca Cola chose to go with an ad that they had to have known would spark controversy — but some call…

Coca-Cola, “America the Beautiful” Ad Causes Stir

These days, people love to be outraged. Whether their outrage comes from a tweet they’ve seen and found offensive, or from a song they think is inappropriate, it doesn’t take much for some people to get all bent out of…

Coca-Cola Laptop Theft Could Endanger 74,000 People

The Coca-Cola Company made the announcement on Friday that they recently had a possible security breech when several of its company laptops went missing. The soft drink corporation said that several of their employee laptops were stolen from the Coca-Cola…

Coca-Cola Stolen Laptops Held Personal Employee Info

The Wall Street Journal reports that up to 74,000 of former and current Coca-Cola employees’ personal information could be compromised due to a recent Atlanta headquarter theft. An employee, who was promptly fired, was assigned to dispose of the laptops…

Monster Drinks: Is Coca Cola Looking to Buy Them?

Anyone who has either visited a gas station or been around teenage boys for any length of time in the past ten years is probably familiar with Monster, which is a specific, popular brand of energy drink. The drink has…

How Prohibition Made Soda the King of Beverages

A new book by author Tristan Donovan called Fizz: How Soda Shook Up The World was excerpted this week in the Atlantic, and he argues that Coca-Cola has the 1920’s Prohibition movement to thank for its rise to glory. As…

Diet Coke’s Artificial Sweetener Causes Sales Drop

There have been a lot of growing concerns lately over the artificial sweeteners used in Diet Coke and other foods and beverages. We’ve heard for years about how certain artificial sweeteners can cause cancer and heart disease and contributes to…

Sprite for Hangovers: The Ultimate Cure?

From hot coffee to cold showers, humans have anxiously sought the mystical remedy that is the perfect hangover cure. However, thanks to a Chinese food study that was published in the September 2013 issue of Food and Function, that painful,…

Apple And Google Are Now Bigger Than Coke

The big Best Global Brands report from Interbrand has been released, and for the first time, Coca-Cola is not the number one brand. It actually fell to number three, with Apple and Google holding the first and second spots respectively.…

Coke Formula Claim Goes Up For Auction

Every few years someone pops up with a claim that they’ve uncovered the legendary formula for Coca-Cola. The soft drink company has kept the formula a carefully guarded secret for decades, and always shoots down claims. In 2011, public radio…

Spotify Gets New Funding From Goldman Sachs, Coke [Report]

Spotify has attracted a new $100 million round of funding, valuing the company at nearly $3 billion, according to various reports. According to the New York Times’ Media Decoder, Coca-Cola is becoming a minority investor in the company as part…

Coke And Pepsi Contain Small Amounts Of Alcohol

Paris-based National Institute of Consumption (INC) has released a study saying that more than half of leading colas contain the minute traces of alcohol. The study found that even the big brands, like Coke and Pepsi, contain .0001 percent or…

This Coke Machine May Give You Much More Than A Beverage

From time to time, Coca-Cola will set up what it calls a Coca-Cola Happiness Machine. Basically, it’s a Coke machine that gives away prizes. The company has taken to social media to promote the machine and drum up interest in…

Obesity and Coca-Cola Do Not Go Hand in Hand, CEO Claims

Obesity in adults and children has been linked to a number of foods and beverages over the years. According to New York City Mayor Michael Bloomberg, sugary drinks such as Coca-Cola are to blame, as well. So concerned is he…

Colorless Coca-Cola Can Could Reduce Pollution

Here is an artist’s conception of a can of coke that uses no paint, which can introduce pollutants into the environment when they are printed and when when they are borken down for recycling. The project comes from award winning…

Study Reveals Brand Preferences by Political Party: Are you a BMW or a Jeep?

Buyology Inc.’s new study takes a look at subconscious brand attachments and reveals some interesting contrasts between Democrats and Republicans. What they found is that sometimes the values of your political party give rise to certain brand preferences. Not surprising,…