From time to time, Coca-Cola will set up what it calls a Coca-Cola Happiness Machine. Basically, it’s a Coke machine that gives away prizes.

The company has taken to social media to promote the machine and drum up interest in Coke (as if that’s lacking), posting about it on Twitter and YouTube.

People who use Coke’s Happiness Machine may get things like Soccer balls, cupcakes, digital cameras or bicycles, to name a few. The company is giving away 4,000 prizes throughout the summer, from the machine, which will reside outside of the World of Coca-Cola at Pemberton Place in downtown Atlanta.

“Unlike in the past, people now can plan to visit a Coca-Cola Happiness Machine,” said Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company. “With this machine, the question is no longer where will happiness strike again, but when – and who knows, you might be next.”

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