How Century 21 Utilizes Social Media to Connect with Consumers

It’s always interesting to hear how brands, especially very traditional brands, utilize social media. Century 21 is one company that has embraced it extensively because, according to Matt Gentile, the Director of Public Relations and Social Media for the company, it is vital for businesses to embrace social and mobile platforms.

Brands Need To Embrace Social and Mobile Platforms to be Successful

For brands, no matter what size, they need to embrace social and mobile platforms to be successful. This was the advice given by Matt Gentile, Dir. of Public Relations & Social Media of Century 21 at the Blogworld Expo in…