Business Wire Launches New SEO-Enhanced Platform

Business Wire is doing something to help press releases and other news draw more attention and get audiences more engaged in the content. Their new platform called, Smart Marketing Page (SMP), features an SEO-enhanced, multimedia experience that promises to be…

Business Wire Patents SEO Strategy

Press release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. So, basically…

Business Wire To Tweet Every Press Release

Business Wire said today it will begin to automatically tweet every press release to specific content categories.

“For those not yet tweeting the links to press releases, this provides added visibility to Twitter’s 106 billion accounts and 600 million search queries a day,” said Laura Sturaitis, Executive Vice President, Media Services & Product Strategy.