Interbrand, founded in 1974, and now the world’s largest brand consulting agency, has just revealed that two new brands that rank within its top 100 have adopted the Google + platform. Said brands are Xerox and Nike, and marketing data…
Luxury Brands Have Highest Google+ Brand Engagement
Google+ users apparently have some champagne tastes. A new survey from Simply Measured, a social media analytics firm, reveals that luxury brands like Ferrari, GUCCI, and Burberry rank the among highest among the Interbrand Top 100 brands on Google+ when…
“Likeapella” By Kraft Thanks Facebook Users
Facebook has always been a great way of promoting products online, especially Kraft Macaroni & Cheese. Who can’t resist the yummy cheesy flavor of the macaroni? Well, 4,632 Facebook users publicly announced they couldn’t by liking this post by Kraft.…
Facebook Brand Engagement [Socialbakers Study]
As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and…
Social Couponing Is Better for Targeting, According to SocialTwist CEO
Both the couponing and the deals’ industries have been receiving a tremendous amount of attention lately. Groupon’s IPO, obviously, has added to this hype as well as the fact that Coupons.com recently received $200 million from investors.