Facebook has always been a great way of promoting products online, especially Kraft Macaroni & Cheese. Who can’t resist the yummy cheesy flavor of the macaroni? Well, 4,632 Facebook users publicly announced they couldn’t by liking this post by Kraft. With the amount of responses Kraft received with this post, the well-known snack company has compiled a video thanking their fans for this generous support. The video that they released is appropriately named “Likeapella.”
Within Likeapella, a barbershop quintet appears singing thanks to their fans for liking the specific post. Along with their singing, a list of all of the names (shortened for length and privacy) appears of all of the people that liked the post that day. If you liked Kraft’s post on Tuesday, April 24th, more than likely your name will appear. To watch the video in its entirety, please click “play” on the YouTube video below.
With this video, this shows that brands actually do care about their social media following, and is also a great method to demonstrate engagement marketing.
The Twitter community has been busy reacting to Likeapella, and I have provided a few responses from the Twitterverse below:
Love how Kraft is personally thanking individual Facebook fans with this ‘Likeapella’ music video http://t.co/tibAKR3U via @adweek
There’s only so much ‘noodle-doo op’ one can take. But hats off to Kraft for its latest social media effort. http://t.co/GNjnYAWd
Not all brands can go there, but props to @kraftmacncheese for showing how fun social can be w/ #Likeapella & #oldbirdsnewtweets
Love seeing #brands experiment with social strategies! Kraft’s thank you video to #Facebook fans: http://t.co/TRQesHzN
What a great way to humanize the brand! Reading: “Kraft Personally Thanks #Facebook Fans in ‘Likeapella’ Music Video” http://t.co/IYZOeFsS