Buy Buttons And The Future Of B2B Ecommerce

There’s been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services are likely going to see more and more…

Infographic Looks At Stages Of B2B Digital Marketing Journey

Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at Social Media Today. It looks at the B2B Digital Marketing Journey, breaking it down into three main stages.…

Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the…

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company…

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it…

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are…

Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in…

Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data…

Amazon Launches New B2B Marketplace Amazon Business

Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal. Amazon Business includes search and browsing…

Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the…