SMB Manufacturers Accelerating Pivot To Digital

SMB manufacturers have been digitizing at twice the rate of other industries during the pandemic – to support other manufacturers as they accelerate their digitization.

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup

Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news was announced on Monday by CloudCraze. While the terms of the deal with Salesforce was not disclosed, it was…

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers in 2017. Russ Glass, LinkedIn Marketing Solutions’ Head of Products, was interviewed by LinkedIn Account Executive at Vivek Venugopal: Venugopal: What about LinkedIn has kept…

B2B Social Media: New Study Looks At Performance Across Industries

TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition on Tuesday, looking at how the best B2B brands perform on social. They used their database to analyze a year’s worth of content from 316 leading B2B brand across…

Getting Higher CTR on Your Content on LinkedIn

What’s a good way to get more engagement and higher CTR on your content on LinkedIn The short answer is to have your employees share it. Do you encourage employees to share company content with their LinkedIn accounts? Let us…

Foursquare Launches B2B Ad Tool ‘Attribution’

Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed to utilize Foursquare’s location data to measure how much advertising leads people…

LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, “some of the same issues still persist.” The company surveyed over 6,000 buyers, marketers, and salespeople in Australia,…

Study: 68% of B2B Buyers Made Online Purchases Last year

A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014. According to the firm, resistance to change from long-term buyers is the top challenge standing in the way of online growth…