B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

How to Master the Art of Industrial Marketing

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that…

Building the Factory of the Future

The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has caused us to re-examine and rethink how we function in almost every area. From personal…

SMB Manufacturers Accelerating Pivot To Digital

SMB manufacturers have been digitizing at twice the rate of other industries during the pandemic – to support other manufacturers as they accelerate their digitization.

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup

Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news was announced on Monday by CloudCraze. While the terms of the deal with Salesforce was not disclosed, it was…

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers in 2017. Russ Glass, LinkedIn Marketing Solutions’ Head of Products, was interviewed by LinkedIn Account Executive at Vivek Venugopal: Venugopal: What about LinkedIn has kept…

B2B Social Media: New Study Looks At Performance Across Industries

TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition on Tuesday, looking at how the best B2B brands perform on social. They used their database to analyze a year’s worth of content from 316 leading B2B brand across…

Getting Higher CTR on Your Content on LinkedIn

What’s a good way to get more engagement and higher CTR on your content on LinkedIn The short answer is to have your employees share it. Do you encourage employees to share company content with their LinkedIn accounts? Let us…

Foursquare Launches B2B Ad Tool ‘Attribution’

Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed to utilize Foursquare’s location data to measure how much advertising leads people…

LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, “some of the same issues still persist.” The company surveyed over 6,000 buyers, marketers, and salespeople in Australia,…

Study: 68% of B2B Buyers Made Online Purchases Last year

A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014. According to the firm, resistance to change from long-term buyers is the top challenge standing in the way of online growth…

Buy Buttons And The Future Of B2B Ecommerce

There’s been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services are likely going to see more and more…

Infographic Looks At Stages Of B2B Digital Marketing Journey

Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at Social Media Today. It looks at the B2B Digital Marketing Journey, breaking it down into three main stages.…

Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the…

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company…

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it…

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are…

Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in…

Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data…