We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignor...
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignor...
94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing com...
The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), ha...
SMB manufacturers have been digitizing at twice the rate of other industries during the pandemic – to support other manufacturers as they accelerate...
Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,�...
Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news ...
TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition on Tuesday, looking at how the best B2B brands perform on social. They u...
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar l...
A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014. According to the firm, resistance to c...
Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at Social Media Today. It lo...
LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies ...
Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Mar...
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