Tag: Advertising

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers
Google's DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange...
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Facebook And Instagram Stats To Consider This Holiday Season
Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they're also reminding businesses that they have variou...
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Facebook Improves Its Local Ad Targeting
A little over a year ago, Facebook launched its Local Awareness Ads, a hyp...
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PayPal Ad Ruined Christmas, Say Pissed Off Parents
The UK's Advertising Standards Authority could launch an investigation into a PayPal ad that many parents say spoils the Santa secret. The ad, which first aired on Sunday durin...
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Bing Ads Academy Training Program Announced
Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and t...
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DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns
Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It's always heartwarming to see Google adding support for more Microsoft of...
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This Should Make Instagram Even More Appealing For Marketing
A month ago, Instagram announced that its ads were officially rolling out to eve...
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Pinterest Gives Advertisers New Guide, Videos
Pinterest is giving advertisers a new guide in addition to some new video content to help them learn the "ins and outs" of the Pinterest Ads Manager. Pinterest ads are still re...
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Bing Product Ads Get 5 New Features
Microsoft announced the launch of five new features for Bing Product Ads. These include: support for used and refurbished products as part of the inventory, product ads on Bing Mob...
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Facebook Slideshow Creates Video Ads From Still Images
Facebook announced that it's launching Slideshow, which it describes as a new type of lightweight video ad created from a series of still images. It's aimed specifically at markete...
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Cross-Device Data Added To Conversions Column in AdWords, Integrated with Automated Bidding
Google announced on Tuesday that cross-device conversions will begin rolling out at the keyword level and can be included in the main Conversions column in AdWords starting today....
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Google Shopping Guide To The Holidays In 3 Videos
Well, it's almost November, so if you haven't started getting your holiday shopping campaigns ready, you better get your butt in gear. If you're looking to reach shoppers through G...
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Adobe Digital Index: Facebook Continues To Grow More Quickly Than Google On Display CTRs
Adobe Digital Index released its latest Digital Advertising Report finding that Facebook's click-through-rates continue to grow more quickly than Google's display CTRs. Faceboo...
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YouTube Grows As Revenue Generator For Google
Questions about the profitability of YouTube have loomed for years, but Google spent a fair amount of time on Thursday's earnings conference call talking up the video service's per...
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Twitter Promoted Moments Launching On Sunday
Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn't take long for Twitter to t...
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