Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use…

Bing Ads Gets Marketplace Trends Visualization Tool

A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in different areas including device targeting, ad scheduling, and location targeting. These include interactive charts…

AOL Earnings Report Released

AOL released its earnings report for the second quarter this morning. Included was strong advertising growth, particularly in display. Global ad revenue grew $14.3 million from Q2 2010, though it was negatively impacted by $11.8 million related to $5.9 million…