Facebook Custom Audiences Get Expanded Matching Capabilities

Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior. Facebook Marketing Partners and marketers that that use the Ads API can match on multiple data types at once “to increase the coverage…

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson…

Facebook Adds Access Levels To Ads API

Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. There are now three access levels: Development, Basic, and Standard. Development lets you try out…