Ad.ly announced today that it has launched its in-stream monetization platform for apps and websites. This means that apps or sites that publish streams from any source (like Twitter, Facebook, MySpace, LinkedIn, etc.) can use Ad.ly’s API to serve contextually and locally targeted ads based on streams they are reading and where they’re located. The platform is called Ad.ly for Apps.
MySpace announced today that it has struck a deal with Ad.ly, an ad service that serves in-stream advertisements, known mostly for its Twitter-related efforts. The deal will let content creators across MySpace (including celebrities, filmmakers, musicians and "social influencers") reach their fans and monetize their activity via the MySpace stream and Ad.ly, MySpace says.