Netflix Eyes Expansion In Europe, Asia

Chris CrumBusiness

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Netflix expanded into new European markets last year, and appears to have additional ones on its roadmap, as well as some Asian countries and those where Arabic is widely spoken.

A research note from Citibank analyst Mark May has drawn some attention after he pointed out a LinkedIn job posting from Netflix seeking people fluent in Arabic, Hungarian, Italian, Japanese, Korean, Polish and Vietnamese. Bloomberg reports:

Todd Yellin, Netflix’s vice president of innovation, told reporters today at the Consumer Electronics Show in Las Vegas that the company, based in Los Gatos, California, has plans to enter more markets, without giving specifics on when or where.

The job posting calls for candidates to use language skills to "provide localization for the Netflix experience, which includes translating content materials and customizing marketing for target markets."

Bloomberg quotes Netflix spokesman Cliff Edwards: “We’ve been very clear about our intention to become a global Internet television provider. We have nothing to share at this time on additional territory launches. We’re focused, as you know, on delivering service in March to Australia and New Zealand.”

In November, Netflix announced that it will launch in Australia and New Zealand in March. That's just in time for a couple of its new original shows, Bloodline and Unbreakable Kimmy Schmidt. Daredevil will debut the following month.

Image via Netflix

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.