Half.com Launches iPhone Comparison Shopping App


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eBay owned Half.com has released an iPhone application Buying Wizard aimed at helping users comparison shop for deals on textbooks.

The Half.com iPhone app is the first eBay buying application to integrate barcode scanning technology. The app allows users to scan barcodes on items to find the best deal on textbooks, DVDs, novels and video games.




"With buyers looking to save more this Back-to-School shopping season, the Half.com iPhone app gives students access to the millions of great deals on Half.com virtually anytime, anywhere," said Steve Yankovich, vice-president of mobile platform, eBay.

"eBay has integrated barcode scanning technology into the app making it easier than ever before for students to comparison shop in their campus bookstores and find the best deals on textbooks, novels and more. And, the app's Speedy Checkout reduces the friction of commerce, allowing users to buy with only a few quick clicks."

Other features of the app include:

*The ability to share deals via Facebook, Twitter, and email.

*Search or browse titles in books, music, movies, games and game systems.

*Based on the user's criteria for item condition and seller feedback, theBuying Wizard identifies the lowest cost items and shipping discounts (if applicable) to help shoppers get the best deals on Half.com.